CLPA’s digital innovation goes live at DMA Europa

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At the forefront of network technology advancements, the CLPA is unlocking new opportunities and possibilities for players in the industrial automation sector. In line with this strategy, the organisation’s new Virtual Presence provides visitors with an innovative digital space to stay up to date, learn about vendors’ compatible solutions and explore new markets and end user applications.

The CLPA’s expansive digital experience allows visitors to engage and connect with the organisation and its partners as well as learn more about their products, technologies, and solutions, such as Mitsubishi Electric’s e-F@ctory Alliance, in an immersive and interactive way.

The 3D environment consists of multiple attractions. As soon as they enter the Virtual Presence, visitors can access a photo-realistic digital lobby with different portals to four main areas, all offering unprecedented accessibility to real-world replicas of automation components, production facilities and an interactive digital transformation guide. The virtual space also features an extensive exhibition space for partners as well as an auditorium for on-demand presentations and live conferences.

Across the entire environment, technical manuals, white papers, case studies, videos and other information will be available to look at. Available 24/7 from any computer, laptop, tablet, or smartphone, the CLPA’s Virtual Presence combines some of the best aspects of the physical and virtual worlds, offering an enhanced experience of the organisation’s solutions.

John Browett, General Manager of CLPA Europe, comments: “Since our foundation, we have always been committed to driving future-oriented communications that enhance the competitiveness of our partners and end users. Our immersive, digital world is ideal to do that. We are delighted to bring this Virtual Presence to life, as it helps us and our members offer visitors meaningful tools to interact with the CLPA and our solutions, keep up with the latest innovations and get in touch with the right experts.” Tom Burke, Global Strategic Advisor at CLPA, adds: “This digital environment created by the CLPA will help connect our partners and users worldwide, showcasing what our network technologies and compatible industrial automation products can achieve in an increasingly digitalised marketplace.”

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